Julia Roberts Stars in New Lancome Perfume Adtheinsiderinsight

Julia Roberts is lending her megawatt smile to Lancôme as soon as once more.

The 56-year-old actress is the face of the model’s newest perfume, La vie est belle L’Elixir. Crafted by Grasp Perfumers Antoine Maisondieu and Christophe Raynaud (Givaudan), the floral woody gourmand scent is a spin on the unique La vie est belle scent.

“A brand new image of floral modernity for this new chapter of La vie est belle,” is how Maisondieu describes L’Elixir through press launch. “Behind this perfume is a need for softness, for caressing, for reinventing the sensuality of the pores and skin…[via] the addition of a woody violet immersed in an irresistible raspberry liqueur and sprinkled with bitter cocoa.”  

Lancôme tapped Academy Award winner Damien Chazelle (La La Land, Whiplash) to direct the cinematic marketing campaign. Shot on 35mm movie and composed by Justin Hurwitz (La La Land), the quick follows Roberts as, moments earlier than getting into a celebration, she ditches a shiny pink ball robe for a classy black swimsuit and escapes to a Parisian rooftop.

“[The film] captures Julia Roberts in a fantastically poetic, defining second, as she chooses her personal path over others’ expectations,” the press launch reads. “With time magically suspended, Chazelle’s cinematic lens photos the actress as she gazes out over Paris from the highest of the Arc de Triomphe and experiences the exhilaration that comes with being the writer of her personal story.” 

The marketing campaign marks the primary collaboration between Roberts, who has been a Lancôme Ambassadress for over a decade, and Chazelle. “Working with Damien was a pleasure,” the Oscar winner says through press launch. “For me, we fell right into a rhythm so rapidly and located a standard floor of humor that was an sudden bonus. I hope we get to work collectively once more!’’

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To assist deliver the story to life, make-up artist Genevieve Herr and hairstylist Serge Normant created Roberts’ easy but elegant magnificence look.

Herr, who opted for impartial colours and softly outlined eyes, was centered on “letting [Roberts’] pure magnificence shine by,” she tells PEOPLE completely.

“Julia loves her eyeliner. As a substitute of black I used darkish brown eyeliner [24 Hour Drama Liquid Pencil in #2 French Chocolate], which is much less extreme,” Herr continues. “A contact of blush, which is vital to boost a youthful look. The lip colour [L’Absolu Rouge Intimate Lipstick in #340 Lovers Whispers] was good as a result of it had proper pink shade — not too mild and never darkish.”

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Normant gave Roberts easy unfastened waves, in order that her hair might “transfer properly and really feel pure and a bit undone.”

He started by making use of Serge Normant Instant Dream Big Volumizing Mousse on moist hair, combing by from roots to ends. Subsequent, he blow dried her hair with a spherical brush and added Serge Normant Dream Big Instant Volumizing Spray.

After curling the mid part of her hair with a 1-inch curling iron, Normant completed by brushing by and including Serge Normant Meta Luxe Hairspray and Meta Sheer Dry Oil.

La vie est belle L’Elixir is offered starting September 2024 in any respect Lancôme counters and on lancome.com.