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Kelly Rissman
US Information Reporter
Kendrick Lamar will carry out on the 2025 Apple Music Tremendous Bowl LIX Halftime present on February 9, 2025.
The 17-time Grammy-winning rapper introduced the information on Sunday (September 8) in a video.
Within the clip, Lamar is seen on a soccer subject, standing in entrance of an American flag as he shoots footballs out of an automated passing machine.
“My identify’s Kendrick Lamar and I’ll be acting at Tremendous Bowl LIX,” he says within the video. “Will you be pulling up? I hope so. You realize it’s just one alternative to win a championship. No spherical twos.
“I gained’t need you to overlook it. Meet me in New Orleans. February 9, 2025,” Lamar provides. “Put on your greatest costume, too, even when you watch it from dwelling.”
Within the feedback part, many followers interpreted “no spherical twos” to be a veiled reference to his beef with fellow rapper Drake.
One wrote: “I’m as bored with mentioning Drake as anybody however y’all gotta agree ‘Y’know there’s solely technique to win a championship, no spherical twos.’ is CRAZY work.”
“Positively directed at Drake,” one other remark with 11,000 likes reads.
“TALK TO HIM KENDRICK,” wrote a 3rd.
The meat between Lamar and Drake goes again to 2014 however escalated this summer time, with the musicians releasing a number of diss tracks and calling one another out over bodily look, expertise, use of AI, and allegations of paedophilia.
In a separate assertion saying the halftime present, Lamar added: “Rap music continues to be essentially the most impactful style to this point,” he mentioned. “And I’ll be there to remind the world why. They bought the best one.”
Jay-Z, whose firm Roc Nation works with the NFL to pick out the halftime present performer, mentioned: “Kendrick Lamar is really a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his creative imaginative and prescient. He has an unparalleled means to outline and affect tradition globally. Kendrick’s work transcends music, and his affect will likely be felt for years to return.”
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Seth Dudowsky, Head of Music on the NFL, added: “Few artists have impacted music and tradition as profoundly as Kendrick Lamar. Time and time once more, Kendrick has confirmed his distinctive means to craft moments that resonate, redefine, and in the end shake the very basis of hip-hop. We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to ship one other unforgettable Halftime Present.”
Tremendous Bowl 2024 was headlined by Usher, who introduced out particular visitors Alicia Keys, Lil Jon, Ludacris and HER.
Taylor Swift was there with buddies, together with Blake Energetic and Lana Del Rey, to cheer on her boyfriend, Kansas Metropolis Chiefs tight finish Travis Kelce, as his workforce beat the San Francisco 49ers in additional time. The pair shared a romcom-worthy kiss after the Chiefs scored a landing and gained the sport.
In the meantime, Lana Del Rey was “trampled on” after being knocked over whereas the VIP visitors celebrated the Chiefs’ victory, which was attended by different well-known faces together with Sir Paul McCartney and Leonardo DiCaprio.
It was a profitable evening for the Chiefs – and Swift’s PR machine – however Kelce confronted criticism after shoving his Kansas Metropolis Chiefs coach Andy Reid in a livid trade.
