Simple Life band sued by easyGroup reveal impressed new nametheinsiderinsight

The band previously named Simple Life have rebranded beneath the brand new title Laborious Life after dealing with copyright authorized motion from easyJet model homeowners easyGroup.

In 2023, the five-piece Leicester band have been sued by easyGroup, the model that owns corporations similar to easyJet and easyGym.

The conglomerate accused the musicians of being “model thieves” and claimed that the band, shaped by Murray Matravers, Oliver Cassidy, Sam Hewitt, Lewis Alexander Berry and Jordan Birtles, infringed upon the rights of on-line retailer Easylife as a result of their title is just too related.

The indie artists had carried out beneath their earlier title since 2017, and regardless of initially saying they’d combat to maintain their title, finally agreed to vary their title.

On Tuesday (11 June), the band revealed their new title whereas saying their new single, “Tears”.

Chatting with BBC News concerning the naming battle, which even noticed them obtain assist from MPs, frontman Murray Matravers mentioned they felt “offended and powerless”.

Nonetheless, the band agreed to the change to keep away from a expensive authorized combat, and since the particular title wasn’t as essential to them in the long term. Matravers mentioned: “But when our title impacts them that a lot, I’ll stroll away from it – as a result of it’s not value it.”

easyJet’s owners, easyGroup, forced the Leicester band to change their name in 2023
easyJet’s homeowners, easyGroup, compelled the Leicester band to vary their title in 2023 (Getty Pictures)

Describing the debacle as “the weirdest, most surreal factor” that had occurred to him, Matravers continued: “I imply, it’s completely nuts.

“We didn’t get into music to combat large firms in authorized battles, clearly.”

Matravers added that the band’s change to Laborious Life has not impacted their musical output and that they’d “made peace” with the scenario.

“The title doesn’t change something – it doesn’t change who I’m as an artist,” Matravers mentioned.

The frontman mentioned that deciding on the brand new title was a simple selection, with all members saying that Laborious Life was a transparent subsequent step.

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“All of us, unanimously within the group, rotated and mentioned, ‘It’s received to be Laborious Life, absolutely,’” Matravers famous, likening the method of naming the band to discovering a reputation for a track: “I’ve learnt that the primary thought is at all times the most effective, so I’ve saved that very same philosophy with the band title.”

On the time of the lawsuit, the corporate mentioned in a press release: “As regards to the model thief Mr Matravers and his fellow band members who’ve determined to make use of our model, easyLife, with out permission.

“We have now a long-established document of legally stopping thieves from utilizing our manufacturers and I’m assured we’ll cease Mr Matravers.”

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