Strictly Come Dancing star John Whaite has accused Waitrose of “eradicating his recipes from its web site” within the weeks after he rejoined the express grownup content material website OnlyFans.
Greatest identified for successful the third sequence of The Nice British Bake Off in 2012 and showing on Strictly in 2021, Whaite, 35, beforehand had an writer web page together with his personal recipes on the grocery store’s web site.
Nevertheless, Whaite’s profile now diverts to the “Visitor Recipes” touchdown web page of the Waitrose website, which options recipes from eight different cooks.
In a video posted to Instagram, Whaite stated: “It appears Waitrose have diverted all my recipe hyperlinks to related recipes by different folks – my work historical past with them ostensibly expunged.”
He continued: “My catalogue of YouTube movies with them has additionally disappeared. It is like I by no means existed. Nobody at Waitrose knowledgeable me or instructed me why… I can solely guess that it is as a result of I do OnlyFans.
“So I am sorry in the event you wished to make use of one in all my recipes and now can not.”
He added: “Look, I get my OF work would not align with their model, and I might have accepted that had they handled me with an oz. of human respect. However to wipe out a complete assortment of very laborious work with none discover or likelihood to avoid wasting the recipes first is an insult.”
The Unbiased has contacted Waitrose for remark.
A spokesperson for the grocery store instructed The Solar: “We repeatedly evaluate recipes on our website and we’re always updating and refreshing. We’re very grateful for the work John has completed for us.”
Final month, Whaite revealed that Peugeot had requested him to cease posting in regards to the automobile model and to return his car after discovering out he posted on OnlyFans.
“Pettiness is in for 2025,” the previous Bake Off star stated. “A lot for being an inclusive model.”
A spokesperson for Peugeot instructed MailOnline on the time: “We repeatedly evaluate our collaborator neighborhood and, after cautious consideration, we just lately took the choice to not renew our present partnership with John Whaite when it reached its agreed conclusion on the finish of March.”
Whaite is pursuing OnlyFans alongside his profitable baking enterprise, Ruff Puff Brownies, which he runs together with his husband Paul Atkins. The couple promote hand-baked items in batches, which repeatedly promote out as a result of demand from their 38,000 social media followers.

Whaite signed as much as OnlyFans after Steph McGovern’s Channel 4 present Steph’s Packed Lunch, which Whaite made common appearances on, was cancelled in 2023.
Whaite stated in an interview on the time: “Since leaving the TV business, I made a decision to concentrate on enterprise. Now I run two pretty profitable and thrilling companies.
“One sells brownies and cookies whereas the opposite is a meatier enterprise. If you wish to purchase my candy treats head to Ruff Puff Brownies and if you wish to purchase my meat head to my OnlyFans web page.”
The chef made Strictly historical past in 2021 as one half of the BBC present’s first ever same-sex male couple alongside skilled dancer Johannes Radebe. The pair reached the ultimate collectively.