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TREASURE on ‘Blind Love’ and What Retains Them ‘Rising Collectively’ (Unique)theinsiderinsight

When Yoshi says his coronary heart is like King Kong, what does he imply?

Contained in the world of TREASURE’s newest single, “KING KONG,” you’ll shortly notice that the lyric the 23-year-old rapper and co-writer resonates with most is something however dainty and delicate. 

In reality, the cinematic music video units the 10-piece Okay-pop boy group proper in the midst of an apocalyptic universe, thunderous clouds and barren wastelands abound. 

True to their identification as efficiency artists, the younger males — Choi Hyunsuk, 25, Jihoon, 24, Yoshi, 23, Junkyu, 23, Yoon Jaehyuk, 22, Asahi, 22, Doyoung, 20, Haruto, 20, Park Jeongwoo, 19, and So Junghwan, 19 — enter with a bang in opposition to a backdrop of sharp beats and an explosive bassline. 

TREASURE.

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From the second a lyric escapes their mouth, it’s clear that there’s one purpose solely on their minds. 

After we have been writing the lyrics, we stored on making an attempt to consider the blind love story of King Kong and how much love the character needed,” Choi Hyunsuk tells PEOPLE throughout an early morning dialog as one of many group’s leaders. “We needed to specific this sort of passionate love via our efficiency and facial expressions within the music video.” 

Inside the brightly lit convention room the place the boys are gathered, wearing heat hoodies whereas sipping on drinks, it is likely to be straightforward to underestimate the ability they maintain in efficiency. 

Nonetheless, like the enduring large monster, their ominous vitality within the music video shortly interprets right into a drive to be reckoned with. It’s a type of love, however not one which stands by cautiously, ready to make a transfer. As a substitute, it’s a sentiment of unwavering devotion that’s true, but unattainable. 

So whereas their love could also be blind, their eyes are clear on the trail ahead — they usually’ll destroy something that will get in the way in which. 

Cue the helicopters, the SWAT vehicles and the police vehicles. The boys simply overpower the opposing forces with a love that is aware of no bounds, from the highest of skyscrapers all the way in which right down to the crushed floor beneath their ft. 

“Gotta shake the bottom / Gonna break it down go” they sing of the chorus, earlier than leaping right into a hype refrain and a collection of catchy raps. 

The group’s longtime followers, named the Treasure Makers, will acknowledge the acquainted roaring vitality that accompanies every of the boys’ title tracks. But, previous and new followers alike will welcome the extra mature and horny picture they’re rising into — the continuation of a brand new period that launched with their second full album, REBOOT. 

It’s been practically 4 years for the reason that group first broke their floor into the Okay-pop business in 2020 with The First Step: Chapter One. 

The “JIKJIN” performers have taken large leaps since then, with the discharge of quite a few tracks and an ongoing “REBOOT” tour — their second Asia tour since 2023. 

Whereas love has been a constant theme via their music, it’s pure that their definition of the emotion has matured since youth. 

“After I was younger, I simply thought that love was merely simply liking somebody,” Jihoon says. “However  now that I’m older and extra mature, I noticed that love isn’t nearly liking somebody. It’s eager about them, respecting them and being non-calculative.” 

It’s a sense he strongly feels for the Treasure Makers, the co-leader provides. 

The best way the “BONA BONA” singers channel their like to the followers is thru the depth of their efficiency on and off the stage. Most important dancer Doyoung needs followers to particularly take note of their choreography, which encompasses a highly effective dance break that syncs in opposition to lighting strikes within the background of their music video. 

Harnessing such an electrical energy each time requires a excessive degree of focus, based on 22-year-old Jaehyuk. 

“We actually simply attempt to push ourselves in order that we don’t get distracted,” the vocalist explains to PEOPLE. “Even when it will get tiring alongside the way in which, our leaders, Hyunsuk and Jihoon, play a extremely essential half in ensuring the entire workforce doesn’t get distracted — and there’s motivation.” 

Given the roles that every member embodies, like being a pacesetter, a lead vocalist or a major rapper, the “DARARI” performers naturally kind a “tight-knit” bond. It’s an important asset throughout their Asia tour, particularly when selecting to relaxation or discover between reveals.

“There are days after we simply wish to recharge and keep inside and follow, or there are some days after we wish to go on walks and chill outdoors,” Junghwan says whereas sporting a backward black cap. “It actually is determined by the scenario.”

However irrespective of how various their vitality ranges could also be, the “MOVE” performers at all times get a cost from their Treasure Makers. That’s what makes reveals most impactful for Asahi, and it’s the love and help specifically that Jeongwoo seems to be ahead to each time. 

Because the TREASURE boys proceed to chart new territories collectively via their early twenties, they’re overflowing with gratitude about this second in time — and 20-year-old Haruto flashes an overhead thumbs-up to emphasise that time. 

Junkyu additionally expresses the identical sentiment, nodding enthusiastically via a lot of the dialog. His response elicits a number of claps from the members, as if all of them notice that the reminiscences are what they’ll treasure most down the highway. 

“I’m simply actually comfortable to be doing one thing that I actually love together with the remainder of the members, and we’ll attempt totally different ideas and musical genres sooner or later,” the lead vocalist says. “It’s very nice to have the ability to spend high quality time with the group and be capable to develop collectively as TREASURE.” 

“KING KONG” is now accessible to stream.

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